Who we are looking for

We’re seeking a talented Data Analyst – Product & Marketing, who is passionate about digging into data wherever it lives, uncovering actionable insights, and facilitating impact at every stage of the customer journey. Your insights will empower the marketing & product teams to drive high-value user acquisition, engagement, and retention through data-driven decision-making. This role goes beyond producing one-off, static reports and presentations. We are looking for someone who's passionate about enabling colleagues to have the data they need at the right time and place, in a format that provides insight and enables action. You will be innately curious and a strong self-starter – someone who asks the right questions, listens intently and collaborates with colleagues in the right way to deliver the insight that the business needs.

If you have a passion for data and the ability to connect the dots between disparate data sets, together with a desire to build skills as a data storyteller, this role is for you.

About SquaredUp

We’re on a mission to transform the way IT and engineering teams see and use their data. Our cutting-edge dashboards turn complex systems into clear insights—fast. By bringing together data from across your entire tech stack, our operational intelligence platform helps teams make smarter, quicker decisions that drive results.

What Makes Us Different

We’re not just building an incredible product—we’re building a company with purpose.

A Great Place to Work, our culture is the heartbeat of everything we do. We’re thrilled to have become a Certified B Corp, a huge milestone that reflects our commitment to doing business the right way. We believe in innovation with integrity, and we’re passionate about making a positive impact on our people, our customers and the planet.

You will be joining a company that believes in ownership from day one, where everyone is empowered to grow and take on accountability.

What you’ll do:

The Data Analyst- Product & Marketing role is responsible for analysing data to inform and optimise marketing and product strategies for our suite of products to support revenue growth. You will help the business to understand how our marketing efforts impact Squaredup’s product adoption, customer behaviour and revenue, by providing data driven insight.

You will understand the business; what matters and why, and help stakeholders make informed, data driven decisions.

Whilst reporting to the Director of Growth Marketing, this role sits at the intersection of marketing and product.

• Product engagement insights

• Identify insights using product engagement data

• Answer questions with precision and clarity to support decision-making

• Track activation, retention, churn and other Product-Led Growth (PLG) metrics

• Analyse website visitor metrics and the performance of channels such as organic and paid search to identify trends and measure effectiveness

• Determine which channels and content drive engagement and growth

• Integrate data from different marketing and product touchpoints to identify user behaviours

• Produce source-of-truth journey maps to enlighten colleagues’ understanding

• Create tailored & recurring reports for stakeholders across marketing and product teams using platforms like Looker and SquaredUp

• Develop monitoring and workflows to ensure colleagues have the data they need in the time, place and format that supports their needs

The knowledge, experience and qualifications that will help

• Some experience in a data analyst or related role (ideally in B2B Saas/Tech/software industry)

• Demonstrable passion for data analytics, particularly marketing, product data analysis

• Ideally you would have experience using

• analytical tools such as SQL (BigQuery), GA4, Search Console, Google Ads, Amplitude, Salesforce
• o Data visualization tools such as : Looker

If you don’t have the experience but can demonstrate the passion and knowledge in another way, we would still love to hear from you!

What you’ll be like

• Highly numerate
• Critical thinker –with the ability to identify root causes, patterns and trends
• Excellent attention to detail – ensuring data quality and integrity
• Excellent written and verbal communication skills
• Ability to present complex and nuanced data in a clear and compelling way
• Curious– ability to seek out new information, ask insightful questions and explore different perspectives with an open mind
• Strong self-starter with a growth mindset
• Passionate about SquaredUp and our product suite

Rewards & Perks

Competitive Compensation: We offer competitive salaries and a comprehensive benefits package which includes pension, private medical insurance, life insurance, 25 days holiday plus a day off for your birthday. You will have the opportunity to share in the success of the organisation through participation in our discretionary bonus and share options scheme. We will also provide you with an allowance to set you up at home.

Fun: We know that a happy team is a productive team. Enjoy a vibrant company culture with regular team events. From away days, to office meetups, to our fun packed annual SQUPCON, we believe in the power connection and shared experience to foster a truly collaborative and innovative culture.

Wellbeing First: Our dedicated Wellbeing Team supports your overall health and happiness. We encourage you to stay active, prioritize your mental health and achieve an excellent work-life balance.

Volunteering: You'll have 3 dedicated volunteering days each year to support an organisation of your choice. We believe in making a positive impact beyond the workplace and giving back to our community!

Remote: We’re a remote-first business and are dedicated to providing equal opportunities for everyone, wherever they work. And if you prefer to work in the office, you'll also find SquaredUp offices in Maidenhead (UK) and Boston MA (USA). Irrespective of where you are based, you must be prepared to attend some in-person meet-ups (typically not more than 20 a year)..

We recognise potential, whoever you are

We are an equal opportunities employer; and you are welcome here regardless of your age, disability, gender identify, religious beliefs, sexual orientation, socio-economic background or any protected characteristics.

We encourage you to notify us of any adjustments or accommodations you may require to support your application.

We also invite applications from candidates seeking full-time. part-time or flexible working arrangements in the UK.