MARKETING ANALYST

A bit about us

A globally successful software company headquartered in the UK, and expanding aggressively in North America, SquaredUp is loved by some of the world’s leading companies (Microsoft, Deloitte, Nestle). SquaredUp is all about using cutting-edge data visualization to make the world’s most complex IT applications simple to run. We’re a people-driven, engineering-led company and an agile, innovative team, meaning our entire focus is on product excellence and delighting our customers – but never at the expense of our employees and community.

About the Role

The Marketing Analyst role will be central to the success of the marketing team. Providing insight into the campaigns we run using metrics from a variety of platforms. A strong understanding of Google AdWords data, Google Analytics and a history of using HubSpot, and combining these sources into a unified view of campaigns, is essential to be successful in this role.

The ideal candidate will come from a Marketing and data-driven background and is naturally curious about user journeys across Marketing channels and product engagement.

This role will report to the Head of Demand Generation in the UK.

Key responsibilities

· Collaborate with Marketing to analyze a variety of data sources (HubSpot, Salesforce, Google Analytics, Google AdWords) to surface patterns around opportunities and propose priorities for improvement in campaigns

· Define and formulate key success metrics and supporting dashboards for the Marketing teams

· Present important data and insights to key stakeholders

· Implement and integrate the SquaredUp observability portal into existing Marketing and Sales tooling to make any Marketing and product metrics accessible in one place

About you

· Possess an analytical mindset: wherever possible, you look to resolve questions through data and measurement

· Strong familiarity with data management software tools, methodologies, and best practices

· Demonstrated ability to conceptualize, manage, and prioritize data from multiple sources

· Highly collaborative, while also exhibiting a high degree of ownership and accountability

· Experience in SaaS solutions is preferred

· 5+ years as marketing analyst or similar experience

· Strong verbal and written communication skills

Our community is core to who we are. We are friendly, collaborative, and bring people together over shared passions – whether IT data or board games.

What’s in it for you:

· Great culture: It’s official, we’ve been certified by our employees as a “Great Place To Work!” We invest in creating a great environment where people are happy to work every day. Tanja, one of our Engineering Managers said, “I love the supportive and nurturing culture, fun social events, and the quirky humour.” There is a genuine togetherness that stems from everyone working together with passion and integrity to help each other succeed.

· Remote first culture: You’ll be equipped and empowered to work well from home. And for those who prefer the office, we have fantastic office spaces in 3 major hubs. We gather regularly on video calls, enjoy virtual socials, and send celebration gifts to wherever you are. This role will be based within our Marketing team located in the UK.

· Cutting Edge technology: Embracing remote working means we have to make the best use of latest tools & practices in every area of the business. We are ‘cloud-first’ in all our core systems, use all the main collaboration and conferencing platforms, and offer a choice of PC or Mac as well as supporting BYOD wherever possible.

· Competitive salaries: If you have talent in abundance, we have the packages to match; including private medical care, a generous holiday allowance, and company share options.

· Wellbeing: We know there’s more to life than just work and our dedicated Wellbeing Team are here to support you! We want to encourage you to stay active, connect with your mental health, and overall achieve a great work/life balance.

· Social: From tech meetups to roller-coasters, poker, board games, bake-offs, and music nights – there’s always plenty going on!